Alicia is an expert marketer with over a decade of experience. She graduated from the University of Georgia’s Grady College of Journalism and Mass Communications where she participated in a travel journalism study abroad program in Southeast Asia—an experience that cemented her love for storytelling.
Her career began in New York City at retail brands like Ralph Lauren and UNTUCKit, where her responsibilities included strategizing, creating and analyzing content across paid and organic channels.
Alicia is passionate about leading high-impact teams to move the needle for brands. She has founded two agencies and worked on countless award-winning organic and paid social media marketing campaigns across channels like Youtube, Meta, and TikTok for Sprouts, Stasher, Gruns, Weber Grills, and more.
She currently lives in Los Angeles and recently launched her own clean skincare line, introducing her to a new passion in sustainable beauty and cosmetics.