Alicia is an expert marketer with 12+ years of experience. She attended the University of Georgia’s Grady College of Journalism and Mass Communications with a minor in Sociology. There, she was chosen to participate in a study abroad traveling Southeast Asia—an experience that cemented her love for storytelling.
After graduating, Alicia moved to New York City to start her career in digital marketing and social media for brands like Ralph Lauren. She later became one of the first specialists on the marketing team at UNTUCKit—where her responsibilities included strategizing, creating and analyzing content across paid and organic channels.
After seven years on the brand side, Alicia entered the agency world by becoming co-founder of Atlanta-based Juniperus Agency, where she worked with non-profit, women and minority-owned business to make their websites, social media, and digital channels come to life.
Most recently, Alicia has worked as the Associate Creative Director at Raindrop Agency, leading a team of strategists and creators in campaign management, video advertising and influencer marketing on channels like Youtube, Meta, and TikTok. Her work has positively impacted countless businesses in DTC, tech, retail, and beyond.