Soapbox has a strong, consistent social media presence, prioritizing sales in retail stores such as Walmart and Sally Beauty. Alicia manages:

  1. Photoshoot direction

  2. Concepting, creating, and scheduling content

  3. Crafting an engagaing messaging strategy

  4. Partnering with influencers and managing giveaways

  5. Working with merchandisers, fulfillment, and retail clients

  6. Collaborating with media teams to drive measurable success